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The web site astanj.com states the following, "Applications for Sharon Holmes Scholarship being accepted now! Student chapter news - updates from student chapters around the country! Dont forget to check Out the New Pages Added to our Website Jobs Listing." We noticed that the website said " New listing - Greater Princeton Youth Orchestra." It also said " HOW DO I APPLY TO CMI? Welcome to the website of the American String Teachers Association, New Jersey Chapter ASTANJ! If you are not yet a member of ASTA, please consider becoming a member today! ASTANJ is a s." The header had American String Teachers Association as the highest ranking optimized keyword. This keyword is followed by New Jersey Chapter, Excellence in String Teaching, and Teaching and Performing String Instruments which isn't as urgent as American String Teachers Association. The other words astanj.com used was Certificate Program. Sharon Holmes Scholarship is included but will not be viewed by web crawlers.